During the holiday season, Veronica, President & COO of Yes To Brand Agency, decided to conduct a case study to demonstrate the effectiveness of email marketing. With the help of Chris, her partner at Yes To Brand, Veronica selected a single store, with a limited number of affiliates, to be the focus of the study. She chose to use email marketing as the sole marketing method and cut out all other usual methods. The study began on December 5th and lasted for one month.
Veronica offered two products for sale, one chosen based on personal preference and one chosen through market research. Both products were well-suited for the holiday season and the weather in the United States at the time. The product chosen through market research ended up having higher sales than the one chosen based on personal preference, highlighting the importance of understanding and catering to the preferences of the target audience.
In addition to focusing on email marketing, Veronica also made the decision to use only US-based suppliers for the project. This gave her a competitive edge and allowed her to offer fast shipping, which was particularly appealing to last-minute holiday shoppers. As a result of these efforts, Veronica was able to generate $508 in sales through email marketing alone in just one month.
This case study shows the power of email marketing when combined with market research and a focus on customer preferences. While this may not seem like a large amount, it is a testament to the power of email marketing and a well-crafted campaign that resonates with customers. Veronica plans to continue focusing on this store and improving its performance in the coming months.