Looking to make your first sale on your new dropshipping store or e-commerce website? Of course, you are, who’s not? Let’s talk about how to get them!
First of all, sitting around with a fully functioning dropshipping store and doing nothing is probably going to get you, well, nothing. So now that you understand that it’s not just a magic website that’s going to start sending you bags full of money, let us tell you the most effective steps you can take to make the money you want with your dropshipping store.
1 – SEO, Search Engine Optimization
Let’s start with the most important thing for long-term success. SEO, Search Engine Optimization. There are many ways to get your stores showing up more frequently on search engines. Working on inner and outer SEO is probably the most efficient way to do it and leads to more organic traffic and sales for your store. It may be time-consuming but in the long run, it can make you a lot of money and every minute spent will be a dollar gained. Check our SEO Service for more information.
2 – Google Tools
Next, Use Google! We all know the popularity and power of google and everyone needs to use these resources as much as possible. Ready for the google boggle? You need to use Google Business, Google Merchant, Google Ads, Google Maps, and all other Google services that are beneficial for business. Do your research and set up your business accounts as soon as possible. Make sure all of your business information is transparent with your website and social media; meaning phone number, address, email address, about us info, etc. all matching! This is important for google to trust you.Also, remember to post for free whenever you can (especially on google business), launch ads if you can afford it, and make sure to use the Google Merchant plugin which is made especially for us! Being hooked up correctly with google is one of the best things you can do to make your website viewable to a large audience without spending a large amount of money.
3 – Check Your Products Reviews
Let’s move on and talk about your website now and the way it functions and the way people navigate it. Your site is probably beautiful and functional but going the extra step can bring in more sales.
-Always make sure that you not only have good reviews but that you review your reviews. After importing reviews from a platform, be it Alidropship, Sellvia, or any other, double check that there are no doubles and everything makes sense to you as it should for the potential customer. Customers look to this for proof of quality so the better and more believable the reviews, the better the sales. Maybe even try to add some video product reviews and throw them on YouTube too to really wow your potential customers!
4 – Product Page Description
– Product pages and descriptions are other big things to work on. People want to easily see and understand what they are buying. Using great and clear photos is a must and if you haven’t already while doing SEO on your site, be sure to update the product descriptions of each product using keywords, making it detailed, easy to read, and attractive to buyers. If they see exactly what they want and are looking for they will probably buy without hesitation. Rankmath and Yoast are great tools to use for that. Our team can really help you optimize those plugins for your benefit, Contact us here to discuss the details.
5 – Website Loading Time
-Website Speed; No one wants to sit around waiting for a website to load, we all know that but we don’t all check our website speed. Take the time to check the speed of your site and improve it. If you don’t know how to, reach out to an expert. It’s a no-brainer that someone will just leave your site if they keep getting stuck every time they try to navigate to a new page or to check out! We don’t want that.
6 – Target The Correct Audience
Okay, so now that we got through some of the “shadow” work, let’s talk about how to smack a customer right in the face with the products they want! First of all, target the correct audience. There is no reason with the technology given to us on social media these days that anyone should be targeting an irrelevant audience. Use social media to target the exact audience that wants what you have; Research the correct audience if you don’t trust your intuition. Whether it be using paid ads or influencers, you can get down to such specific people who love the products or product you have. IG and YouTube influencers are among the most popular and just a few mentions or videos can get your store sales jumping with customers who now trust your dropshipping store or dropshipping brand. Paid ads are also extremely beneficial when done right on any platform. You can get down from picking age, gender, and location to someone who has a birthday at a certain time and likes the color pink; so use this to your advantage and take the time to learn the high-income skill of running social media ads. Some people even promote one product over and over until they find the perfect audience and this is found to be very effective. If you are looking for winning products and ad strategies you can contact us here.
If the above options didn’t work as well as you wanted or you just want to go a bit farther and make even more sales, then give coupons, make offers people can not resist (read our tik tok article to see examples of some good offers), run a contest or a giveaway, and don’t forget the power of email marketing or to send follow up emails to buyers or people who have already shown enough of an interest to subscribe to your list.
These are all great sales strategies and should be used by everyone who wants to succeed in the world of dropshipping.
Until next time